Branding, this one simple word, in fact stands for a lot that goes on in the name of marketing. It’s one of the greatest (if not the greatest itself) pillars that erected the tower of marketing. This summation means that if you’re studying branding, you have a lot of options for research. If you’re writing a branding dissertation, you’re not only writing a marketing dissertation (which is the parent subject), you might choose to write a consumer behaviour dissertation (which falls within the parameters of branding). Keeping all this mind, I thought we could easily make a list of branding dissertation topics for our readers. And here we are.
The list is a set of branding dissertation titles that you can take inspiration from. Pick out the titles that you like and follow them through scholarly literature to assess your research opportunities. If you like the direction it’s going in, that’s the title you want to work with. Tweak it a little to fit better around your capacity and preferences and you have a brand new title ready to go with your branding dissertation.
Branding Dissertation Title Examples
Effect of risk on brand equity: Comparing popular European restaurant chains
Trickling brand value down the shelf: Case of major British supermarkets and their own products
Retaining brand value through innovation: Studying Apple Inc.
Is brand value immune to absence of product from the market for prolonged periods?
Can branding overcome injurious products? A case study of Coca Cola
The power of brand v neglect to ethics: A study of the petroleum industry
Internet and brand outreach: Case study of fashion retailers in the UK
Semiotics and branding: Breaking down logos of major British brands
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As you can see, the list contains a variety of research pathways that you can approach. If you need any help with comprehending any of these dissertation titles, drop a comment below and I’d love to elaborate. Oh and don’t forget to let me know if you liked this list. Thanks.