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This post discusses the significance of branding in marketing theory. With this emphasis, the post lists down 8 high quality branding dissertation topics for marketing students of all levels. Pick out the title you like and customise it a little so you can use it as your own without fearing plagiarism.

Branding, this one simple word, in fact stands for a lot that goes on in the name of marketing. It’s one of the greatest (if not the greatest itself) pillars that erected the tower of marketing. This summation means that if you’re studying branding, you have a lot of options for research. If you’re writing a branding dissertation, you’re not only writing a marketing dissertation (which is the parent subject), you might choose to write a consumer behaviour dissertation (which falls within the parameters of branding). Keeping all this mind, I thought we could easily make a list of branding dissertation topics for our readers. And here we are.

The list is a set of branding dissertation titles that you can take inspiration from. Pick out the titles that you like and follow them through scholarly literature to assess your research opportunities. If you like the direction it’s going in, that’s the title you want to work with. Tweak it a little to fit better around your capacity and preferences and you have a brand new title ready to go with your branding dissertation.

Branding Dissertation Title Examples

Effect of risk on brand equity: Comparing popular European restaurant chains

Trickling brand value down the shelf: Case of major British supermarkets and their own products

Retaining brand value through innovation: Studying Apple Inc.

Is brand value immune to absence of product from the market for prolonged periods?

Can branding overcome injurious products? A case study of Coca Cola

The power of brand v neglect to ethics: A study of the petroleum industry

Internet and brand outreach: Case study of fashion retailers in the UK

Semiotics and branding: Breaking down logos of major British brands

Would you like a FREE marketing dissertation topic on branding tailored just for you?

As you can see, the list contains a variety of research pathways that you can approach. If you need any help with comprehending any of these dissertation titles, drop a comment below and I’d love to elaborate. Oh and don’t forget to let me know if you liked this list. Thanks.



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