Like everything else that fell in its domain, the Internet has transformed marketing as well. With added concerns of security and privacy came the unprecedented reach to new market segments. Consumers from around the globe could now be reached and told about products. Now, more and more companies are hiring marketers who specialise in online/ digital marketing, which is also called Internet marketing. To fill this room more and more graduates are coming out of universities every term, and I thought it was high time I made you a list of some good online marketing dissertation topics.
So, here we are.
Online/Digital Marketing Dissertation Topics
Data privacy and its influence on consumer trust in online marketing: a comparative analysis of the UK and EU.
An exploration of the potential for sustainability in social media marketing.
The impact of storytelling in online marketing: a study of narrative techniques and their effectiveness.
Cross-border e-commerce and its implications on international online marketing strategies: a study of UK businesses.
Personalization of mobile marketing practices- evidence from the literature.
A discussion on the disadvantages of online marketing practices in the current digital environment.
Global reach via the Internet: A case of British fashion retailers
Online marketing for the automotive industry: strategies for targeting and engaging tech-savvy consumers.
An assessment of the impact of gamification in online marketing stories.
Online marketing and customer journey mapping: optimizing touchpoints for enhanced conversions.
A synthesis of current evidence for social media marketing practices in the UK.
Leveraging social media strategies for optimal online marketing and advertising engagement.
Does online marketing impact brand loyalty positively or negatively? An online survey.
Online marketing for start-ups: strategies for cost-effective customer acquisition and growth.
Innovation and creativity in mobile marketing- consumer perspectives.
Is there room for any more creativity in social media marketing? An exploration of possibilities.
An analysis of the different social media and the effectiveness of marketing through these platforms.
The role of augmented reality (AR) in enhancing online shopping experiences and consumer satisfaction.
Mobiles and the vice of spam messages: Studying practices of network providers
The role of trust in online marketing relationships: a study of trust-building strategies and outcomes.
The role of trust in peer-to-peer online marketplaces: a study of consumer trust and transactional behavior.
Influence of user-generated content on online marketing success: a comparative analysis of industries.
Social media influencers and brand engagement: a study of consumer perceptions in the UK.
Mobile marketing to foreign travelers- current impacts and future prospects.
Understanding the psychological triggers in online marketing: a study of persuasive strategies.
Digital marketing and product customization: A case study of iPhone
Marketing for online businesses- what are the current strategies followed in the UK?
Location-specific mobile marketing- an evaluation of current practices and effectiveness.
The impact of virtual influencers in online marketing: a study of their effectiveness and authenticity.
Identity creation through online marketing- an exploratory study.
What is the current attitude towards short messaging service (SMS) marketing? A survey.
The role of storytelling in online marketing: a study of narrative techniques and their effectiveness.
E-commerce platform user experience and its impact on customer satisfaction: a case study of major UK retailers.
Digital marketing for nonprofits: strategies for effective online fundraising and awareness campaigns.
The impact of online customer reviews on product sales and brand image: a case study of the UK retail industry.
The influence of social proof in online marketing: a study of its impact on consumer behavior.
An evaluation of the influence of social media marketing on customers’ affective commitment to new brands.
How do subscribers view paid endorsements across social media platforms? An online survey.Marketing of mobiles- an investigation of the key determinants for brand selection?
How much of marketing ethics is taught and how much is sensibility? An online survey of customers and marketers’ perspectives.
To be or not to be: How important is social media presence for firms?
Search engine optimization (SEO) and its role in driving website traffic and conversions in the UK.
Mobile marketing effectiveness in reaching and engaging UK consumers: a comparative analysis of platforms and strategies.
The impact of virtual events on event marketing: a post-COVID-19 perspective.
The impact of voice search on SEO and online marketing strategies: a review of trends and implications.
The news and linkages to social media marketing- an investigation.Socio-cultural bias in the interpretation of social media marketing- evidence from the UK.
The role of artificial intelligence (AI) in enhancing personalization and targeting in online marketing.
Harnessing data analytics and SEO for effective online marketing and marketing campaigns.
The role of augmented reality (AR) on online shopping behavior and purchase decisions.
The impact of subscription-based models on online marketing: a study of customer retention strategies.
Social media presence: Why do companies with B2B models maintain it?
Omnichannel marketing strategies and their influence on consumer purchase behavior: a comparative analysis.
Influencer marketing effectiveness across different social media platforms: a comparative study.
Consumer behavior and online marketing strategies: a study of the UK e-commerce market.
How does marketing ethics apply in the Internet age? A review of online marketing strategies through the ethics lens.
Online reputation management: strategies for mitigating negative customer reviews and feedback in the UK.
How are entrepreneurs using mobile marketing options in the UK?
The impact of social media advertising on brand perception and consumer purchase intentions.
Online marketing and sustainability: examining environmentally friendly practices and consumer perceptions.
The role of online marketplaces in shaping e-commerce consumer behavior and preferences.
Online marketing for eco-friendly and sustainable products: consumer perceptions and purchase behavior.
Ethical considerations in online marketing: a review of practices and policies in the UK.
The role of big data in mobile marketing in the UK- a study.
Mobile marketing and opportunity: A case of info brands
The role of AI and machine learning in enhancing personalization and targeting in online marketing.
An evaluation of mobile marketing acceptance across socio-economic environments- an online survey.
The truth about consumer espionage: Are mobile apps keeping track of us?
The influence of gender-based marketing on consumer perceptions and purchasing behavior.
Online marketing for educational institutions: strategies for attracting and engaging prospective students.
Marketing mix and the age of mobile marketing: How many Ps are still relevant?
Socio-cultural bias in the interpretation of social media marketing- evidence from the UK.
Online marketing and global crisis management: lessons learned from the COVID-19 pandemic.
An exploration of the key core privacy issues in mobile marketing trends in the UK.
Innovative practices in online marketing- exploring the emerging trends of the past decade.
CRM in mobile marketing: Practices of the British private banking sector
Online marketing and post-COVID-19 recovery: strategies for adapting to the new normal.
How do current marketing strategies of online businesses impact consumer satisfaction? A primary exploration.
The role of content marketing in building brand loyalty among online consumers in the UK.
Consumers’ perception and online purchasing of groceries: The myth of control
A matter of ethics: Does sponsored advertising on social media take away consumers’ freedom of choice?
Online marketing and internationalization: challenges and opportunities for global market expansion.
Consumer awareness: Is social media more potent than older conventional means of communication?
Online marketing for small and medium-sized enterprises (SMEs): challenges and effective strategies.
Online marketing and inclusivity: strategies for reaching diverse and underrepresented consumer groups.
The factor of peer pressure in successful social media marketing of British fashion SMEs
Online marketing for nonprofits: leveraging digital platforms for fundraising and donor engagement.
Digital advertising effectiveness: a review of best practices and emerging trends in online marketing.
Marketing of mobiles- an investigation of the key determinants for brand selection?
Localisation and digital marketing: How much is enough?
Online marketing for B2B companies: strategies for effective lead generation and customer engagement.
Social media marketing and luxury brands- what is being done and future prospects.
The influence of cultural differences on online marketing strategies: a comparative analysis of regions.
Social media and self-advertising- what are the implications for the professional and personal lives of entrepreneurs?
The evolution of marketing models online: Selling like Amazon
The impact of online video marketing on brand awareness and engagement: a review of strategies and metrics.
What are the future prospects for online marketing in developed countries? An online survey.
The impact of corporate governance on stakeholders’ firm valuation: a comparative review between developed and developing countries.
The influence of customer engagement strategies on brand loyalty in online retailing.
Online marketing for luxury brands: strategies for maintaining exclusivity and prestige in the digital realm.
When I started writing this post, I decided I should include both social media marketing and mobile marketing dissertation topics in my list for online marketing dissertation titles. They complement one another and this step, well, made my job easier.
There you go. Use the list of online marketing dissertation topics well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing, send us an email at care@dissertationsage.co.uk.
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