Creating dissertation topics in marketing for our customers is a very interesting task for me. Being a marketing graduate, I get excited about the prospect of helping other marketing student get on with their dissertation, more so for research in tourism marketing. I look forward to riffling through tourism literature to hunt down a new interesting research problem but you can pin that on my love for travelling and reading. Anyway, I thought of mixing up all three of these pleasures of mine and making you a list of tourism marketing dissertation topics.
Now, the list I share below is a uniquely compiled set of tourism marketing dissertation research topics that focus on marketing problems within the tourism industry. If you’re doing your master programme in marketing with a specialisation in tourism, this is one of the best places to start your dissertation topic research. All you have to do is pick out a title you like, tweak it a little to fit your interest better (and to make it different from other similar topics), and use it as your own.
Consider it a gift from us.
List of Tourism Marketing Dissertation Topics
Here’s your list:
Ecotourism and marketing innovation: An examination of British tourism
Use of job satisfaction of local staff as a precursor to growth of tourist destinations
Effective marketing strategies in tourism: A comparative study of the UK and the USA
Factors that motivate guests to use the same B&B in the UK: A qualitative approach
Big hotels v budget hotels: A study of green tourism marketing practices in Britain
Connecting design with customer satisfaction: Studying colour themes in British budget hotels
Does staff job satisfaction directly affect visitors’ satisfaction with accommodation services in the UK?
A framework of tourism marketing for small sized firms in the UK- a survey.
The critical factors for tourism marketing in the UK- a review.
A systematic review of gamification of tourism- what does academic literature point out?
Tourism marketing of planned cities- framework analysis.
Marketing strategies of small cities and towns in the UK- a survey.
Tourism marketing in selected emerging economies- implications for the travel and tourism sector.
A systematic review of the changing face of tourism marketing across the globe.
Tourism marketing of heritage and culture- a review.
Marketing of destinations- a primary research from the UK.
The impact of important cultural events on tourism marketing- the case of Dubai Shopping Festival.
Film based marketing of travel destinations- review of literature.
Tourism marketing and craft industries- establishing a link through tourism marketing.
Marketing of travel destinations based on customer service and provision of state of the art facilities in destination hotels- the case of the UAE.
Determinants of marketing of rural areas in the UK- primary research.
Is consumer behaviour in tourism the same or different from consumer behaviour in other product categories? An evaluation of literature.
Is it enough to be a tourist looking for new adventures? A qualitative evaluation of the key determinants of tourism decision making in the UK.
How helpful are endorsement e-reviews in tourism marketing? An online qualitative survey.
The pervasiveness of social media decision making and implications for the tourist industry- A review of literature.
The impact of virtual communities on tourist destination decision making- herd behaviour or marketing influence? An evaluation from primary data.
An exploration of inter-generational choices of tourist destination choices- the mediating effect of marketing.
Marketing strategies for senior versus young tourists- a discussion of key differences.
Romantic illusions of weather and expectations from tourist sites- explorations from Asian tourists for European weather and European tourists for sunny and warm weather destinations.
Tourism entrepreneurship and strategies for tourist attraction in the UK- a qualitative survey on determinants of success.
Is Twitter a reliable medium for basing tourist destinations? A literature review.
The application of big data to tourism marketing studies through a review of the literature.
An online survey of the key factors that motivate tourists to travel to busy tourist destinations.
How has COVID 19 impacted tourist lifestyles? A primary investigation.
Differences between domestic and international tourists to the UK towards a local destination spot post-Covid 19- a survey.
Imagining the future of tourism travel post-Covid 19 and implications for practice.
Lessons tourists can learn from historical pandemics for future prospects post-Covid 19- a primary investigation.
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- An explanation why we choose this topic.
- 2-3 research questions.
- Key literature resources identification.
- Suitable methodology with identification of raw sample size, and data collection method
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There you have it. The list is simple and yet all the dissertation topics here have great potential to make you interesting research studies in tourism marketing.
Let me know in the comments section below what you think about the list and if you liked any of the titles.