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Marketing dissertation topics are as difficult to make as any. This post gives undergrad and MBA students a list of 8 great sample marketing titles and briefly discusses your options for each one. You take your pick and tweak it to fit your marketing dissertation needs.

Picking the right topic among the current marketing dissertation topics available is the first, and could be the most time consuming, the exercise of the marketing dissertation course. Not only are there considerations of your supervisor’s approval involved but also the matter of finding something that is easy rather than tough to carry on with.

Your marketing dissertation will be expected to make a new addition to the existing research and literature in your given field. That said, don’t go looking for a marketing research topics for students available that you consider no one has worked on before. Instead, focus on a specific marketing area that is of interest to you, preferably one where you already have done considerable research and can easily handle the literature and methodology requirements.

Make sure your marketing research topic is concise and highlights what the focus of the work and research will be. Clear knowledge of research objectives, and grasp on the requirements can help you in writing marketing dissertation with ease. If you don’t have time to go for our specialised service, this following list of recent marketing dissertation topics should help you just fine.

Other Marketing Posts:

Marketing is a large field covering multiple areas of research. To consider the importance of each field, we wrote separate posts to cover each topic. If we have overlooked any of the fields which require academic research, feel free to write down in the comments section and you will find the posts available in the marketing section next time you visit us.

Let’s get started on marketing research topics for undergrad, master, and PhD students.

List of Marketing Dissertation Topics:

The impact of Brexit on cross-border marketing activities in the UK.

Influence of integrated marketing communication to visit domestic tourists to the XYZ city.

How direct marketing strategies employed by an organization boost its competitive advantage within its industry of operation.

Assessing the impact of online customer reviews on product sales and brand reputation.

Analyzing the impact of sustainability marketing on brand equity.

Investigating the impact of personalized marketing on consumer engagement.

Evaluating the long-term effects of the COVID-19 pandemic on the events and hospitality marketing industry.

How much more creativity can be injected into marketing practices? A historical evaluation of major marketing breakthroughs and applications.

The role of gender and identity in shaping marketing strategies.

The influence of online reviews on consumer decision-making in the UK restaurant industry.

Analyzing the impact of customer feedback and reviews on product innovation.

A meta-analysis of branding strategies and their impact on consumer loyalty.

The role of emotions in viral marketing campaigns: A psychological analysis.

Evaluating the effectiveness of digital marketing strategies for UK-based small businesses.

Exploring the influence of cultural factors on consumer purchasing behavior in the UK.

Analysis of factor consumer behavior in conduct decision purchase of fashion products.

A systematic review of influencer marketing effectiveness across various industries.

China seems to be penetrating in international trade which is a threat to the domestic markets of international trade competitors. How the marketing techniques can be utilized to promote domestic businesses and maintain international relationships?

Investigating the impact of product placement in movies and TV shows on consumer behavior.

Leveraging data analytics for optimized marketing strategies and business intelligence.

Understanding the factors influencing customer loyalty in the telecommunications industry.

The role of digital marketing in brand building for UK-based startups.

Investigating the influence of digital word-of-mouth on brand perception and loyalty.

An analysis of the acceleration of digital transformation in marketing due to the COVID-19 pandemic.

The role of cultural symbolism in international brand positioning.

How important is social marketing in creating positive and negative perceptions towards the marketing of domestic products in the UK? A grounded theory research.

The role of Artificial Intelligence in predicting consumer behavior and preferences.

An exploration of the combined effects of restaurant food and service quality and its marketing on price versus quality decision making of loyal patrons- a UK-based study.

Assessing the effectiveness of emotion-based marketing in the healthcare sector.

The role of social media influencers in shaping consumer opinions in the UK.

Adapting marketing strategies to the ‘new normal’: A post-COVID-19 analysis.

How do project managers in the UK construction sector view risk management of projects that have been extensively marketed prior to construction? A qualitative study.

Exploring the impact of cross-cultural marketing on brand resonance.

Investigating the effectiveness of cross-channel marketing in the retail industry.

A comprehensive review of the evolution of marketing paradigms: From the 20th to the 21st century.

Analyzing the impact of cultural differences on international marketing strategies.

A comparative review of traditional marketing vs. digital marketing: Prospects and challenges.

What are the key ethical issues in the marketing of pharmaceutical products in the UK? An exploration.

The role of humor in advertising and its effects on brand recall.

Marketing warfare and its impact on loyal customers’ perceptions towards specific brands- a literature review.

An analysis of ethical issues in marketing to children through the Internet- a literature review.

The dark side of marketing: how Ponzi schemes worked in the USA.

Exploring the effectiveness of nostalgia marketing in brand campaigns.

The influence of packaging design on consumer perceptions and purchasing behavior.

How can effective marketing improve current and future fashion retail performance?

An investigation into the marketing strategies of UK-based e-learning platforms.

The role of user-generated content in shaping brand perception.

A review of marketing tactics used by non-profit organizations to drive social change.

An analytical review of marketing strategies in the global pharmaceutical industry.

Exploring consumer perceptions of privacy and personalization in the UK e-commerce industry.

Analyzing the impact of corporate social responsibility on consumer purchase decisions.

Business advocacy for better marketing freedom: studying the case of Nigeria.

An investigation into the effectiveness of neuro-marketing techniques.

The influence of word-of-mouth marketing on product adoption and brand loyalty.

What are the major marketing challenges faced by a bank or an insurance company?

Analyzing the effectiveness of nostalgia-based marketing for mature consumer segments.

Exploring the effectiveness of virtual reality in marketing experiences.

Analysis of factors affecting consumers on decisions to purchase face products.

Does culture impact perceptions towards the marketing of healthcare products in the UK? A qualitative study.

Consumer sentiment and trust in marketing post-COVID-19: A comparative study.

Marketing and service brands – a case study in the FMCG sector of XYZ country.

The influence of celebrity endorsement on consumer purchase intentions.

The impact of perceived brand authenticity on consumer trust and loyalty.

Looking into charity marketing: a critical analysis of door-to-door fundraising and what people think about it in the UK.

Global organizations and strategy: comparing adaptive and uniform marketing tactics.

Analyzing the role of crisis communication in marketing during the COVID-19 era.

Exploring the effectiveness of guerrilla marketing in capturing consumer attention.

An examination of the relationship between corporate social responsibility and brand image.

The role of customer engagement in the success of loyalty programs.

The rise of virtual events and webinars: A post-COVID-19 marketing phenomenon.

Balancing profitability and social responsibility: ethical considerations in modern marketing practices.

Exploring the psychology of pricing and its effects on consumer behavior.

An exploration of the efficacy of Marketing audit in large corporations in the UK- evidence from the literature.

Exploring the influence of music in advertising on consumer perceptions.

How product innovation marketing can lead to a competitive edge: analyzing XYZ company.

A comparative review of marketing strategies for products vs. services.

A critical review of the influence of color in branding and marketing.

Assessing the effectiveness of social media advertising in reaching Generation Z.

The resilience and adaptability of small businesses in the marketing landscape post-COVID-19.

An analysis of the effectiveness of celebrity endorsements in UK advertising.

A study of legal challenges to the marketing of sustainability products in the UK- the case of energy-efficient appliances.

Influence of factors of the mix, marketing, personal characteristics and environment to consumer behaviour in buying face products in the UK.

The role of mobile marketing in reaching and engaging the younger consumer demographic.

Assessing the success factors of marketing campaigns in the UK tourism industry.

Investigating the effectiveness of personalized marketing in the beauty industry.

An in-depth review of the use of AI and machine learning in marketing.

A comprehensive review of the role of ethics in contemporary marketing practices.

Evaluating the adoption and impact of mobile marketing in the UK retail sector.

A systematic review of the effectiveness of social media advertising.

An investigation into the effectiveness of loyalty programs in the UK grocery sector.

An exploration of the key marketing strategies that can be used by entrepreneurs in the UK when venturing into business areas with limited expertise.

Conflict, compromise, and consensus: a deeper look at consumer roles, patterns and preferences in culturally diverse families.

Exploring the shift towards contactless marketing strategies post-COVID-19.

Consumer perceptions and attitudes towards sustainable products in the UK market.

A qualitative study on the impact of the relationship between marketing effectiveness and service support on a customer’s purchase intention- the case of electronic appliances in the UK.

A review of the impact of globalization on international marketing strategies.

A critical review of the role of emotions in consumer decision-making.

How marketing their CSR can help SMEs grow: a Greek study.

Children as autonomous consumers of new technologies. A case study.

There you go. Use the list of marketing dissertation topics well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing, send us an email at

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