Picking the right topic among the current marketing dissertation topics available is the first, and could be the most time consuming, the exercise of the marketing dissertation course. Not only are there considerations of your supervisor’s approval involved but also the matter of finding something that is easy rather than tough to carry on with.
Your marketing dissertation will be expected to make a new addition to the existing research and literature in your given field. That said, don't go looking for a marketing research topics for students available that you consider no one has worked on before. Instead, focus on a specific marketing area that is of interest to you, preferably one where you already have done considerable research and can easily handle the literature and methodology requirements.
Make sure your marketing research topic is concise and highlights what the focus of the work and research will be. Clear knowledge of research objectives, and grasp on the requirements can help you in writing marketing dissertation with ease. If you don’t have time to go for our specialised service, this following list of recent marketing dissertation topics should help you just fine.
Let’s get started for marketing research topics for undergrad, masters and PhD students
Recent Marketing Dissertation Topics List
Before you start reading, let me tell you about another post on dissertation topics on marketing for MBA
Looking into Charity Marketing: Critical Analysis of Door-to-Door Fundraising and What People Think about It.
Global Organisations and Strategy: Comparing Adaptive and Uniform Tactics.
How Product Innovation Marketing Can Lead to Competitive Edge: Analysing Apple Inc.
Business Advocacy for Better Marketing Freedom: Studying the Case of Nigeria.
Surviving Economic Volcanoes in Tourism: How Irish Hotels Used Marketing to Save Themselves during Recession.
How Marketing Their CSR Can Help SMEs Grow: A Greek Study.
The Dark side of Marketing: How Ponzi Schemes Worked in USA.
“Double, Double Toil and Trouble”: How Marketers Trapped Mortgage-ridden Customers into Buying Subprime Loans.
How Direct Marketing Strategies Employed By An Organization Boosts Its Competitive Advantage Within Its Industry Of Operation.
Marketing Your Product Via Magazines Might Help The Product To Grow. Discuss The Payout Of One Way Marketing And Evaluate The Results.
What Are The Major Marketing Conflicts Faced By A Bank Or An Insurance Company?
Analysis Of Factors Affecting Consumers On Decisions Purchasing Face Products.
Influence Of Integrated Marketing Communication To Visit Domestic Tourists To The XYZ City.
Analysis Of Factor Consumer Behavior In Conduct Decision Purchase Of Fashion Products.
China Seems To Be Penetrating In The International Trade Which Is A Threat To Domestic Markets Of The International Trade Competitors. How The Marketing Techniques Can Be Utilized To Promote Domestic Businesses And Maintain The International Relationship.
Influence Of Factors Of Mix, Marketing, Personal Characteristics And Environment To Consumer Behavior In Buying Face Products.
If A Chain Of New Fruit Juices Bar Is Launched In The Cutthroat XYZ Market. What Marketing Strategies Should Be Used And How Well Can They Capture The Market With Less Awareness Of Their Product In The Market.
How Can Effective Marketing Improve Current And Future Fashion Retail Performance?
Marketing And Service Brands – A Case Study In FMCG Sector Of XYZ Country.
What Marketing Strategies A Company Trading Heavy Equipments Should Use When Entering A Cut Throat Industry With A Monopolistic Competition.
Children As Autonomous Consumers Of New Technologies.
Conflict, Compromise And Consensus: A Deeper Look At Consumer Roles, Patterns And Preferences In Culturally Diverse Families.
An Analysis Of Ethical Issues In Marketing To Children Through Internet.
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- An explanation why we choose this topic.
- 2-3 research questions.
- Key literature resources identification.
- Suitable methodology with identification of raw sample size, and data collection method
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