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This is a no-nonsense blog post with a clear and versatile list of 20 fantastic MBA marketing dissertation topics. The list covers a number of important subject areas within the many marketing research domains to help MBA marketing students get the best of dissertation title examples they can.

When I was searching the keywords to write a markting dissertation topics post, I came to know another keyword the students search alot and I decided to make a seperate post on it.  Welcome to our comprehensive post aimed at aspiring undergraduate, master’s, and doctoral-level students looking to delve into the realm of MBA Marketing dissertation topics.

Choosing a compelling dissertation topic is a pivotal step in any academic journey, especially in the realm of MBA Marketing. The Dissertation serves as the culmination of years of academic rigor and research, highlighting one’s expertise and insights into the chosen field. In this blog post, we will navigate through a plethora of potential Dissertation Topics within the MBA Marketing domain, providing valuable insights and guidance for students at various stages of their academic pursuit.

Whether you’re an undergraduate embarking on your first dissertation venture or a seasoned doctoral candidate seeking to make a substantial contribution to the world of MBA Marketing academia, we’ve got you covered with innovative and thought-provoking topics that will elevate your thesis to the next level.

A list of dissertation topics in MBA Marketing:

The role of emotional branding in consumer decision-making: A study of major consumer goods brands.

The role of personalized marketing in enhancing customer engagement and loyalty.

The rise of telecommuting and its implications on B2B marketing strategies in the post-COVID era.

Online community engagement and brand loyalty in the post-COVID digital landscape.

The evolution of neuromarketing: A critical review of its methodologies and implications for marketing strategies.

Social media influence on brand reputation and consumer engagement: A case study of UK-based companies.

The influence of pricing strategies on consumer perceptions of product quality and value.

Analyzing the effectiveness of virtual reality (VR) marketing experiences in engaging consumers and driving sales.

Analyzing sustainability practices in UK-based FMCG companies and their influence on consumer perceptions.

The power of “No!”: Damage control strategies British firms have had to use against boycotts since 1970

The role of gender marketing in the UK toy industry and its effects on consumer choices.

Socio-economic variance and purchase decisions: How do British consumers choose among brands?

A comparative study of pre and post-COVID marketing strategies in the global travel and tourism industry.

The influence of fear appeals advertising on consumer attitudes and purchase decisions.

The magic of words: How the smartphone industry is growing through word-of-mouth marketing

Reviewing the role of emotions in advertising and its influence on consumer decision-making.

Analyzing the effectiveness of affiliate marketing in driving online sales and brand visibility.

The effectiveness of customer-centric marketing strategies in enhancing brand loyalty and advocacy.

“If you can’t beat them, join them.” How software companies learned to shake hands with the open-source community

The art of market segmentation: Trends from British literature (1900-2017)

The post-COVID consumer: Analyzing shifts in consumer behavior and preferences in the retail sector.

The role of customer relationship management (CRM) in enhancing brand loyalty for UK-based e-commerce companies.

The influence of celebrity CEO endorsements on corporate brand image and investor perceptions.

Product Customization and its Effect on growth in the Long run: A Case of Dell

The pricing problem products available in both the digital and real-life worlds: How much do books cost?

Assessing the impact of political and social events on brand perception and consumer preferences.

Assessing the impact of nostalgia marketing on consumer preferences and brand loyalty.

The role of ethical marketing in enhancing brand reputation and consumer trust.

Notes from the British banking sector: Moving towards customer delight

MBA marketing and forensic psychology: Investigating the ethical implications of consumer profiling and behavior analysis for a deeper understanding of market dynamics.

Assessing the effectiveness of product recall crisis management strategies on brand reputation and consumer trust.

The impact of Brexit on the marketing strategies of UK-based multinational corporations.

Adapting marketing communication strategies for the new normal: Lessons from the post-COVID era.

Analyzing the effectiveness of cause-related marketing in enhancing brand reputation and consumer loyalty.

Leveraging sustainability and social responsibility in post-COVID marketing to rebuild consumer trust.

A comprehensive review of digital marketing trends and strategies in the past decade: Lessons for future marketing approaches.

A systematic review of the impact of social media marketing on brand perception and consumer engagement.

The impact of cross-border e-commerce on global marketing strategies and consumer preferences.

Mobile marketing and its relationship with consumer loyalty: A study of Uber

Exploring the effects of gender-based marketing on consumer behavior and brand perception.

Investigating the role of online communities and user-generated content in shaping consumer opinions and brand perception.

Brand perception and consumer loyalty in the UK luxury fashion market: A study of leading brands.

A comprehensive review of sustainability marketing: From greenwashing to authentic brand sustainability.

Analyzing the effectiveness of loyalty programs in the hospitality industry and its impact on customer retention.

The impact of celebrity endorsements on brand image and consumer purchasing behavior in the UK.

The impact of data privacy concerns on personalized marketing: A review of ethical implications and consumer perspectives.

Learning from across the ocean: Comparing marketing strategies of mobile telecom sectors in the UK and USA

Investigating the effectiveness of product placement in modern television and film content.

A critical review of marketing strategies in the context of crisis management and reputation repair.

Consumer feedback for service quality: How ASDA uses feedback to innovate products

The influence of cultural diversity on marketing strategies in the UK tourism industry.

The effect of the COVID-19 pandemic on the luxury fashion industry and its marketing strategies.

Does innovation increase customer retention? A Case of children footwear Industry

Literature review on the integration of sustainability in marketing practices and its impact on consumer behavior.

Data-driven business approaches: How Amazon predicts consumer behavior based on location

The impact of global economic uncertainty on marketing budgets and resource allocation in multinational corporations.

The role of customer engagement platforms in enhancing brand-consumer relationships.

Exploring the effectiveness of viral marketing campaigns in enhancing brand awareness and engagement.

Assessing the effectiveness of content marketing strategies in B2B industries.

The role of digital marketing in the UK retail industry: A comparative study of traditional and online retailers.

The impact of social media influencers on the purchasing behavior of Millennials and Gen Z consumers.

A comprehensive review of brand management strategies: From traditional to contemporary approaches.

Assessing the adoption and impact of omni-channel marketing strategies by UK-based fashion retailers.

A review of influencer marketing effectiveness and best practices across different industries.

The Internet arena: How social media is leading British firms to competitive advantage

A literature review on the effectiveness of experiential marketing in enhancing brand experiences.

“Bless you, Social Media!” How entrepreneurship is evolved by online celebrities

MBA marketing and online marketing: Enhancing market penetration and maximizing return on investment through strategic utilization of digital innovations.

A review of mobile marketing strategies and their impact on consumer engagement and loyalty.

The impact of green marketing on consumer perceptions and purchasing behavior in the eco-friendly product market.

Evaluating the impact of local versus global marketing strategies in the UK beverage industry.

Analyzing the impact of e-commerce platforms on the traditional retail market and consumer behavior.

The role of marketing analytics in optimizing advertising ROI and campaign effectiveness.

Exploring the effectiveness of loyalty programs in the UK grocery retail sector.

Exploring the impact of cultural adaptation in advertising on consumer attitudes and preferences.

The role of digital transformation in post-COVID marketing strategies: A case study approach.

Benefits and downsides of SMS marketing: What do British working women say?

Trends in consumer behavior research: A critical review and future research directions.

The effect of Brexit on cross-border e-commerce and marketing strategies in the UK.

Leading the pack: How gender of the family leader affects family purchase choices

Exploring the integration of artificial intelligence in marketing automation and its impact on efficiency and personalization.

The influence of word-of-mouth marketing on consumer perceptions and purchase decisions.

A systematic review of the impact of augmented reality (AR) and virtual reality (VR) in marketing and consumer experiences.

Examining the role of music and sound in advertising and its impact on consumer emotions and brand recall.

Growing through compliments: How word-of-mouth praise is helping the British restaurant sector

The role of neuromarketing in understanding consumer behavior and designing persuasive marketing strategies.

E-commerce acceleration in the post-COVID era: Assessing its impact on traditional retail and consumer behavior.

Exploring the effectiveness of influencer marketing in the UK beauty and cosmetics industry.

Online C2C opportunities and factors that consumer purchase decisions: Studying OLX

A systematic review of the impact of artificial intelligence and machine learning in marketing analytics.

The influence of cultural values on consumer perception of global brands: A cross-cultural study.

The effectiveness of marketing strategies in the pharmaceutical industry: A case study approach.

Assessing the impact of augmented reality (AR) in retail marketing and its influence on consumer experiences.

The impact of mobile advertising on consumer attention and purchase intent.

Analyzing the role of narrative storytelling in brand communication and consumer engagement.

The impact of sustainability marketing on millennials’ purchasing behavior in the fashion industry.

The role of crisis communication and trust-building in post-COVID marketing strategies.

Exploring the effectiveness of cross-channel marketing strategies in reaching and engaging diverse consumer segments.

Analyzing consumer behavior and preferences in the UK fast-food industry: A case study of major chains.

There you go. Use the list well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing, send us an email at

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