Dissertation topics in marketing management are relevant within the context of evaluating whether students have understood the core concepts of marketing management. However, changes in the past few decades have begun to transform the disciple of marketing management and new marketing management project topics test learners' aptitudes for keeping pace with new and relevant techniques in addition to having firm grasp on conventional marketing management techniques. PhD topics in marketing management offer exciting possibilities to structure new knowledge bases in the ever-evolving discipline.
List of Dissertation topics in marketing management
The following is a list of research topics in marketing management to help you get started on your journey to write an exciting paper:
How strong is the case for reform in marketing management? Perspectives from the UK.
An analysis of the social responsibility of the Chief Marketing Officer based on global statistics.
How effective is the implementation of the loyalty card program by UK family owned businesses? An investigative research.
The role of marketing management in maintenance of effective supply chains- answers from the UK. (Click for more supply chain management titles)
Customer to Customer Interaction and marketing management- an analysis of the strategic relationship for healthy outcomes.
A critical recount of the historical journey of marketing management in the UK.
Marketing management in UK's manufacturing SME sector- trends and challenges.
The influence of social media in marketing management- an analysis of the trust factor in online business practices.
How does knowledge management support the role of the CMO? A systematic literature review.
An analysis of the marketing drivers in the high-end retail industry- implications for the UK.
B2B Marketing- analysis of the comparative realities from the UK.
The scope of marketing management in the Oil and Gas Sector- implications for future industrial liaisons.
How do sales support the marketing function of sophisticated information security systems in the UK's banking industry- a primary research.
How have challenges in the travel and tourism of politically unstable countries defined marketing?
How does the marketing function create synergy in the service industry- review of literature.
A comparative review of the marketing function in the craft beer industry in the US and UK.
A systematic literature review of green marketing across Europe.
Brand management through alliance with key partners in information securities- an analysis of the UK market.
Marketing management of the private education sector across the UK.
The effect of pharmaceutical marketing on doctor's prescriptions- evidence from selected UK outpatient clinics.
Going green- tracing marketing and supply chains through sustainable channels in the UK.
A systematic literature review on the neologism "Coopetition" within the concept of marketing management.
Product innovation in consumer goods sectors of multinationals and impact on Coopetition- review of literature.
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