Branding, this one simple word, in fact stands for a lot that goes on in the name of marketing. It’s one of the greatest (if not the greatest itself) pillars that erected the tower of marketing. This summation means that if you’re studying branding, you have a lot of options for research. If you’re writing a branding dissertation, you’re not only writing a marketing dissertation (which is the parent subject), you might choose to write a consumer behaviour dissertation (which falls within the parameters of branding). Keeping all this mind, I thought we could easily make a list of branding dissertation topics for our readers. And here we are.
The list is a set of marketing dissertation topics on branding that you can take inspiration from. Pick out the brand management dissertation topics that you like and follow them through scholarly literature to assess your research opportunities. If you like the direction it’s going in, that’s the branding dissertation title you want to work with. Tweak it a little to fit better around your capacity and preferences and you have a brand new title ready to go with your branding dissertation.
One last sentence before you jump onto the topics, my collegue Adam has written a blog on dissertation topics in advertising. It's worth reading.
List of Branding Dissertation Topics:
Does branding through celebrity endorsement pose any challenges? An evaluation of impacts on different stakeholders.
Branding of cities and their impacts on urban planning- an analysis.
Branding of NGOs- who reaps the benefits?
The aesthetic effectiveness of destination branding modulated through online reviews- what do customers want?
Has digital branding equated global culture to the same model? Perspectives from different countries.
An exploration of how lifestyle branding has impacted architectural developments in Pakistan (developing country).
Has digital fashion branding created a fake but universal culture? An exploration for answers.
Hospitals and branding in selected countries- understanding of employed models and impacts.
The pervasiveness of branding and impacts on teenagers- how different is it from their parents' exposure to branding at their age?
An exploration of ethics and bias in branded journalism- the case of CNN/ BBC.
Twitter and journalists- an evolved form of branding for what?
Has religion ever interfered with branding? An examination.
Branding African destinations- how does it impact the poverty stricken areas in the continent?
Lifestyle branding in YouTube videos and their impacts on viewers- generating online attitudes and perspectives.
An analysis of the impacts of branding mistakes.
Self-branding through social media and what it does for home-based entrepreneurs.
How effective is branding for new technology products? An analysis.
A study on political branding- belief in ideals or personality endorsed brainwashing?
Effect of risk on brand equity: comparing popular European restaurant chains.
Trickling brand value down the shelf: the case of major British supermarkets and their own products.
Retaining brand value through innovation: studying apple inc.
Is brand value immune to the absence of a product from the market for prolonged periods?
Can branding overcome injurious products? A case study of coca-cola.
The power of brand v neglect to ethics: a study of the petroleum industry.
Internet and brand outreach: a case study of fashion retailers in the UK.
Semiotics and branding: breaking down logos of major British brands.
How brand positioning of animal health product can be improved through marketing strategies in the UK pharmaceutical industry. (it could be a case of one of the leading pharma Company).
Should celebrity endorsement be the principal channel of brand communications though it acts as an external cue?
Consumer orientation in small and medium enterprises: the impact on brand loyalty.
How to build strong online branding?
The effect of the brand on consumer decision making in the appliance industry in XYZ country.
The role of packaging in food brand extension; does physical appearance affect consumer reaction.
Evaluation of Toyota total quality management as the key driver of their customer brand loyalty in the UK market.
impact of brand image and product design on consumer behaviour in the snowboarding market.
The phenomenon of digital piracy: how a company can respond with public relation practices to protect a brand name.
Can enhance brand experience act as an effective way of combating counterfeit goods. In relation to Louis Vuitton and Nike.
The impact of brand and price on consumer behaviour during economic recession: a case of the clothing market in Greece.
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As you can see, the list contains a variety of research pathways that you can approach. If you need any help with comprehending any of these dissertation titles, drop a comment below and I’d love to elaborate. Oh and don’t forget to let me know if you liked this list. Thanks.