Like everything else that fell in its domain, Internet has transformed marketing as well. With added concerns of security and privacy came the unprecedented reach to new market segments. Consumers from around the globe could now be reached and told about products. Now, more and more companies are hiring marketers who specialise in online marketing, which is also called Internet marketing. To fill this room more and more graduates are coming out of universities every term, and I thought it was high time I made you a list of some good online marketing dissertation topics.
So, here we are.
Online Marketing Dissertation Topics
Digital marketing and product customisation: A case study of iPhone
Consumers’ perception and online purchasing of groceries: The myth of control
Global reach via the Internet: A case of British fashion retailers
The evolution of marketing models online: Selling like Amazon
Localisation and digital marketing: How much is enough?
Social Media Marketing Dissertation Topics
To be or not to be: How important is social media presence for firms?
A matter of ethics: Does sponsored advertising on social media take away consumers’ freedom of choice?
Consumer awareness: Is social media more potent than older conventional means of communication?
Social media presence: Why do companies with B2B models maintain it?
The factor of peer pressure in successful social media marketing of British fashion SMEs
Mobile Marketing Dissertation Topics
Mobile marketing and opportunity: A case of info brands
The truth about consumer espionage: Are mobile apps keeping track of us?
CRM in mobile marketing: Practices of the British private banking sector
Mobiles and the vice of spam messages: Studying practices of network providersMarketing mix and the age of mobile marketing: How many Ps are still relevant?
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When I started writing this post, I decided I should include both social media marketing and mobile marketing dissertation topics in my list for online marketing dissertation titles. They complement one another and this step, well, made my job easier.
Let me know if you picked any of my topics in the comments below. I’d like to know.