Like everything else that fell in its domain, the Internet has transformed marketing as well. With added concerns of security and privacy came the unprecedented reach to new market segments. Consumers from around the globe could now be reached and told about products. Now, more and more companies are hiring marketers who specialise in online/ digital marketing, which is also called Internet marketing. To fill this room more and more graduates are coming out of universities every term, and I thought it was high time I made you a list of some good online marketing dissertation topics.
So, here we are.
Online/Digital Marketing Dissertation Topics
Digital marketing and product customisation: A case study of iPhone
Consumers’ perception and online purchasing of groceries: The myth of control
Global reach via the Internet: A case of British fashion retailers
The evolution of marketing models online: Selling like Amazon
Localisation and digital marketing: How much is enough?
What are the future prospects for online marketing in developed countries? An online survey.
Marketing for online businesses- what are the current strategies followed in the UK?
How do current marketing strategies of online businesses impact consumer satisfaction? A primary exploration.
Innovative practices in online marketing- exploring the emerging trends of the past decade.
Does online marketing impact brand loyalty positively or negatively? An online survey.
Identity creation through online marketing- an exploratory study.
A discussion on the disadvantages of online marketing practices in the current digital environment.
How does marketing ethics apply in the Internet age? A review of online marketing strategies through the ethics lens.
How much of marketing ethics is taught and how much is sensibility? An online survey of customers and marketers’ perspectives.
An assessment of the impact of gamification in online marketing stories.
To be or not to be: How important is social media presence for firms?
A matter of ethics: Does sponsored advertising on social media take away consumers’ freedom of choice?
Consumer awareness: Is social media more potent than older conventional means of communication?
Social media presence: Why do companies with B2B models maintain it?
The factor of peer pressure in successful social media marketing of British fashion SMEs
Is there room for any more creativity in social media marketing? An exploration of possibilities.
Social media marketing and luxury brands- what is being done and future prospects.
A synthesis of current evidence for social media marketing practices in the UK.
An evaluation of the influence of social media marketing on customers’ affective commitment to new brands.
An exploration of the potential for sustainability in social media marketing.
The news and linkages to social media marketing- an investigation.Socio-cultural bias in the interpretation of social media marketing- evidence from the UK.
Socio-cultural bias in the interpretation of social media marketing- evidence from the UK.
An analysis of the different social media and the effectiveness of marketing through these platforms.
Social media and self-advertising- what are the implications for professional and personal lives of entrepreneurs.
How do subscribers view paid endorsements across social media platforms? An online survey.Marketing of mobiles- an investigation of the key determinants for brand selection?
Mobile marketing and opportunity: A case of info brands
The truth about consumer espionage: Are mobile apps keeping track of us?
CRM in mobile marketing: Practices of the British private banking sector
Mobiles and the vice of spam messages: Studying practices of network providers
Marketing mix and the age of mobile marketing: How many Ps are still relevant?
Marketing of mobiles- an investigation of the key determinants for brand selection?
What is the current attitude towards short messaging service (SMS) marketing? A survey.
How are entrepreneurs using mobile marketing options in the UK?
Personalization of mobile marketing practices- evidence from the literature.
An evaluation of mobile marketing acceptance across socio-economic environments- an online survey.
Mobile marketing to foreign travellers- current impacts and future prospects.
The role of big data in mobile marketing in the UK- a study.
Location-specific mobile marketing- an evaluation of current practices and effectiveness.
Innovation and creativity in mobile marketing- consumer perspectives.
An exploration of the key core privacy issues in mobile marketing trends in the UK.
When I started writing this post, I decided I should include both social media marketing and mobile marketing dissertation topics in my list for online marketing dissertation titles. They complement one another and this step, well, made my job easier.
There you go. Use the list well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing, send us an email at email@example.com.
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