Advertising dissertations are a tough subject - not because they take any more time or effort to finish in comparison with any other kind of dissertation reports, but because everybody has an opinion about advertising. So much is said about advertising everyday by so many people that it’s hard to arrive at the task of working out potential advertising dissertation topics without extraordinary bias. With other kinds of marketing dissertations, opinions are usually adopted from scholars but, since it’s an everyday phenomenon, advertising is looked down by consumers even though it benefits them.
In any case, that’s a debate for some other time. Right now, I just want to deliver these great dissertation topics in advertising to you readers. Anybody among you who is going into the dissertation course in marketing can benefit from this advertisement topics for students. The advertising research topics list I am giving here are specific and interesting with plenty of room for serious questions and research.
So, let’s get to it right away. Oh wait, I must mention you two posts my collegue has written for you which I believe you will find useful in your research journey to find useful topic. They are MBA marketing topics and marketing research topics for undergrad, masters and PhD students. Unfortunetly, I can't link all but you can check the more posts in different marketing field in related posts area below.
List Of Advertising Dissertation Topics:
Consumer perception of advertising: what British adult males think about advertising.
Advertising for non-adult consumers: are children the best target segment?
The frequency of online ads for Asda: which factors decide how much is enough?
Pros and cons of comparison advertising: a study of coca-cola and Pepsi.
The evolution of advertising: how has advertising in Britain changed with the media?
The effect of social constructs in the age of global advertising: how does localisation fit in?
The debate about banning advertisements: is it a matter of freedom of speech or ethics?
Advertising for tobacco and alcohol: what do British consumers and marketers say?
An evaluation of the factors predicting the effectiveness of celebrity endorsement advertisements.
The effect of heavy advertising of western fashion imagery has on Asian women.
Impact of advertisement on the performance of the FMCG sector.
A comparative content analysis of televised political advertising in the united states and Canada in recent elections.
The influences of online advertising on young adult consumer behaviour.
Do images in make-up advertising persuade women to buy?
The importance of product placement in films: an exploratory study of its success as an advertising tool.
A mediation model of the impact of for- and non-profit environmental advertising.
How does advertising in America perpetuate racial stereotypes?
The impact of advertising on college students enrollment decision. A case study.
The importance of advertising and the role it plays (its influence) in consumers’ buying behaviour.
Effect of qualitative advertising on consumer behaviour.
A study of the relationship between service advertising strategies and consumers responses within the hospitality industry.
A study on the moderating impacts of culture on successful advertising campaigns.
A comparative review of the impacts of advertising for healthy lifestyles compared to advertising for fast food- a qualitative survey from the UK.
How does gender impact the creation and delivery of advertising campaigns as well as its acceptance among customers? A primary investigation.
Does consumer expertise impact his response to advertising? A review of the literature.
The psychological impact of over-exposure to advertisements on well-informed and wary customers- a grounded theory research.
How meaningful is brand loyalty in an age of over-exposure to advertising? A survey from the UK.
Customer awareness through perpetual advertising and impact on basic decision making determinants in the UK.
Is there anyone or anything that is not being advertised and marketed? An exploration of over-exposure to advertisements.
Consumption patterns and behaviours based on physical attributes of brand ambassadors- a review of literature.
The successful drive towards materialism through consistent advertising for consumer products- can the minimalists meet this challenge?
Has online advertising created a global culture? An online mixed methods research.
What is globalization in the advertising world? Finding answers through literature.
Brand advertising to a global world and impacts on local cultural beliefs and attitudes- a literature review.
Brand value through global advertising- does the brand’s country of origin matter anymore? A qualitative online investigation. Find more topics on online marketing.
The language of advertising- how does it transcend global boundaries? An exploration of consumerism across global cultures.
The ethical dilemmas of advertising online- how to identify the age of the audience and does it really matter anymore?
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As I was saying in the beginning of this article, you should avoid bias going into research. Advertising research by students is usually affected by this problem. Don’t be one of those people. Keep an open mind when you follow any of these titles into literature and find your research questions.
That also reminds me I should suggest that you don’t use any of these titles as they are. Pick the one you want to use and then change it a bit to create originality and interest for your study.
All the best!