Fashion marketing is composed of the twin elements of marketing and fashion. However, although both facets may be present is a relationship, they are not mutually inclusive.Fashion marketing dissertation topics consider practices and challenges related to marketing specifically with the fashion context. For this reason, fashion marketing topics are but a subset of mainstream marketing topics.
The following is a list of research topics on fashion marketing that can help students in getting started with their dissertation:
A list of fashion marketing dissertation topics:
An exploration of the extent of stand-alone influence of design and branding on the fashion marketing process.
Branding and marketing the luxury fashion range- practice trends and challenges.
To what extent is marketing required for vintage luxury fashion? An evaluation of market demands.
How influential are retail stores and fast fashion on each other? Case study Zara.
Communication strategies in fashion marketing- an exploration from the UK.
An analysis of social media influences in fashion marketing.
An evaluation of the impact of brand communities in fashion marketing in the UK.
How predictive is consumer participation in social communities of purchase intentions? Perspectives from the UK.
How does ethnicity impact fast fashion perceptions on social media? An online survey.
Studying the negative impacts of social media marketing on established brands in developed countries.
A comparative analysis of marketing needs for inter-generational fashion practices in the UK.
Consumer behavior predictions based on marketing of fast fashion in the UK- a survey.
How does marketing for fast fashion impact green consumers in the UK?
Tailoring fashion marketing needs to ethnic minorities in the UK- what is required?
Ethics, fashion marketing and sustainable fashion- linking the dots.
Understanding the impact of religion on fashion consumption for targeted fashion marketing in the UK.
How has fashion marketing shaped consumerism in the UK?
The different impacts of marketing for fast fashion and luxury fashion in the UK- an evaluation of the role of social media.
The role of fashion blogs in fashion marketing- an exploration.
Marketing for fashion or function? An online survey of the basic role of apparel consumption for consumers.
The role of fashion marketing in sustainable supply chain management in the UK- a primary investigation.
Online sales and brand authenticity- eliciting customer views of demand expectations through online purchases in the fashion industry.
Turning national brands to international brands through social media marketing- how effective is the process?
Marketing impact through retail store window stoppers on consumer perceptions in the UK- the mediating role of sociocultural backgrounds.
The role of religion and sustainability in fashion and the mediating impact of marketing in the UK.
How does fashion marketing of specific brands within the same age group impact the genders? A UK-based survey.
Is there such a thing as an ‘ethical consumer’ in an environment flooded with social media marketing? An investigation.
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