The study of the psychological bases behind consumers and their consumption decisions is termed as consumer psychology. Research topics in consumer psychology relate to the psychological reasoning behind consumption habits and practices and are intricately linked to people's reasons for buying things. This relationship can be deduced between genders, between different socio-economic groups and so on. Dissertation topics in consumer psychology also aim to understand the rationale behind consumption choices, especially in the current age when marketing channels have exploded and people are surrounded by persuasive tactics to enable them to make consumption choices based on maximum knowledge about the products available.
The following is a list of 27 dissertation topics in consumer psychology to help the researcher make a choice for his study:
A list of Research topics in consumer psychology:
Happiness and shopping- exploring the psychological essence behind the cliché through a review of literature.
A comparative study of the impact of discount sales at shopping malls between two generations of shoppers.
A systematic literature review of consumption changes from traditional shops to expansive shopping malls in developed countries across a span of fifty years.
How can retail outlets create customer loyalty? A study of branded retailers in the UK.
The impact of sound and visual effects on retail experience of men and women in the UK- a qualitative study.
Customer enticement, tourism destinations and impact repeat visit intentions- a study from the UK.
Targeting youth through sport ambassadors- a study on the attitudes and perceptions of youth on the utility and experience of energy drinks in the UK.
Online shopping behaviours of youth- a comparative study of developing and developed economies.
Does advertising for preferred items affect men and women equally? The UK perspective.
The relationship between advertising and consumer experiences- the cosmetics experience.
Technological facilitation for shopping and impact on customer buying behaviours- a qualitative study from the UK.
An exploration of the perceptions and practice trends for green purchase behaviour in the UK- a qualitative study.
A qualitative investigation of the negative impacts of social media for product consumption in the UK.
A systematic literature review of customer intentions and buying behaviours for second-hand / used items in emerging economies.
Habits or customer loyalty? Exploring the difference for retail brands in the UK.
A comparative exploration of the buying behaviours of entrepreneurs and salaried people in the UK.
What type of consumers consider price of product above all else? A mixed methods investigation.
Do visual aesthetics affect the purchasing behaviour for basic home cleaning items in the UK? A study.
An exploration of the consumption trends for men in the UK for fashion clothing brands.
How is social media changing consumption patterns in the UK? An analysis.
The evolving role of internet banking and impact on consumer buying behaviours in the UK.
An exploration of the impact of discount deals on fast food outlets on consumer eating choices in shopping mall food courts- perspectives from the UK.
Women's fixations for branded clothing in the UK- following fashion or brands?
Making food fashionable- an exploration of food courts in shopping malls and determinants of consumption patterns in the UK.
How do men respond to fashion advertising? Perspectives from the UK.
An exploration of online shopping behaviours of men and women in the UK.
Consumer health wearables- fashion, necessity or something else? A UK-based perspective.
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