99 Consumer Psychology Research Topics | Dissertation Ideas

The study of the psychological bases behind consumers and their consumption decisions is termed consumer psychology. Research topics in consumer psychology relate to the psychological reasoning behind consumption habits and practices and are intricately linked to people’s reasons for buying things. This relationship can be deduced between genders, between different socio-economic groups, and so on.

Dissertation topics in consumer psychology also aim to understand the rationale behind consumption choices, especially in the current age when marketing channels have exploded and people are surrounded by persuasive tactics to enable them to make consumption choices based on maximum knowledge about the products available.

The following is a list of consumer psychology research topics to help the researcher make a choice for his study:

A list of Research topics in consumer psychology:

An exploration of the role of scarcity in consumer decision-making and purchase intentions.

The effects of personalized recommendations on consumer purchase decisions in online retail.

An exploration of consumer perceptions and behaviors towards organic food in the UK.

Investigating the role of uncertainty avoidance in consumer preferences for familiar versus novel products.

The impact of customer service on consumer satisfaction and loyalty in the UK retail banking sector.

A comparative study of the impact of discount sales at shopping malls between two generations of shoppers.

A comparative exploration of the buying behaviors of entrepreneurs and salaried people in the UK.

An overview and synthesis of research on the influence of cultural factors on consumer behavior.

Understanding the role of consumer emotions in brand attachment in the UK automobile industry.

A systematic literature review of customer intentions and buying behaviors for second-hand/used items in emerging economies.

A comprehensive review of the factors affecting consumer trust in e-commerce platforms.

The influence of peer pressure on adolescent consumer purchasing decisions.

A critical review of the effects of brand personality on consumer perceptions and attitudes.

A systematic literature review of consumption changes from traditional shops to expansive shopping malls in developed countries across a span of fifty years.

Understanding the influence of social influence and peer pressure on consumer impulsive buying behavior.

The role of price promotions on consumer purchasing decisions in the UK fast food industry.

The effects of personalized marketing on consumer engagement in the UK financial services sector.

A systematic review of studies on the role of social influence on consumer decision-making.

An examination of the role of nostalgia in shaping consumer attitudes and behavior towards products.

The effects of mood states on consumer perceptions and responses to advertising messages.

A comparative analysis of consumer perception and response to sustainability initiatives in the UK retail sector.

Investigating the impact of online communities on consumer product knowledge and preferences.

Analyzing the influence of cultural congruence in advertisements on consumer attitudes and purchase intentions.

The role of self-identity in shaping consumer preferences for sustainable products.

The impact of consumer psychology on personal financial counseling strategies.

Investigating the influence of social media advertising on consumer preferences in the UK beauty industry.

The role of brand loyalty in influencing consumer behavior in the UK grocery market.

Investigating the influence of parental communication on adolescent consumer socialization.

Consumer health wearables- fashion, necessity, or something else? A UK-based perspective.

Understanding the changes in consumer expectations and preferences for customer service in the post-COVID-19 world.

An exploration of the impact of discount deals on fast food outlets on consumer eating choices in shopping mall food courts- perspectives from the UK.

An overview and synthesis of studies on the role of nostalgia in consumer behavior.

Women’s fixations for branded clothing in the UK- following fashion or brands?

Habits or customer loyalty? Exploring the difference for retail brands in the UK.

The psychological effects of social isolation during the COVID-19 pandemic on consumer purchasing decisions.

The relationship between advertising and consumer experiences- the cosmetics experience.

Targeting youth through sport ambassadors- a study on the attitudes and perceptions of youth on the utility and experience of energy drinks in the UK.

A meta-analysis of research on the psychological factors influencing consumer impulse buying behavior.

Analyzing the impact of in-store music and ambient scent on consumer perceptions and shopping behavior.

Investigating the influence of the COVID-19 pandemic on consumer attitudes towards sustainable and ethical consumption.

The effects of the COVID-19 pandemic on consumer perceptions of privacy and data security in e-commerce.

The role of hedonic and utilitarian motivations in consumer preferences for experiential products.

The impact of sound and visual effects on the retail experience of men and women in the UK- a qualitative study.

Technological facilitation for shopping and impact on customer buying behaviors- a qualitative study from the UK.

How can retail outlets create customer loyalty? A study of branded retailers in the UK.

Examining the impact of store atmospherics on consumer purchasing behavior in UK department stores.

A comparative review of consumer behavior models in online and offline retail environments.

Investigating the role of anticipated emotions in consumer decision-making and choice.

The effects of product placement in movies on consumer attitudes and purchase intentions.

Investigating the impact of cultural priming on consumer perceptions and attitudes towards advertisements.

The effects of brand transgressions on consumer trust and brand image.

An exploration of the consumption trends for men in the UK for fashion clothing brands.

Understanding the effects of product packaging on consumer perceptions and purchasing decisions in the UK beverage industry.

The evolving role of Internet banking and its impact on consumer buying behaviors in the UK.

Analyzing the role of fear appeals in public health communication during the COVID-19 pandemic and its effects on consumer behavior.

Examining the impact of the COVID-19 pandemic on consumer trust in traditional retail versus e-commerce.

Exploring the effects of AI-powered customer service on consumer satisfaction and loyalty.

Analyzing the impact of consumer involvement in the co-creation of products on brand loyalty.

Understanding the role of regret aversion in consumer decision-making and post-purchase evaluations.

A systematic review of research on the role of gender in consumer decision-making and preferences.

Understanding the effects of customization and personalization in online shopping on consumer satisfaction and loyalty.

Analyzing the effects of humor in advertising on consumer perceptions and purchase intentions.

Analyzing changes in consumer purchasing behavior and preferences in the post-COVID-19 era.

A qualitative investigation of the negative impacts of social media on product consumption in the UK.

Exploring the intersection of consumer psychology and developmental psychology in adolescents’ buying behavior.

Making food fashionable- an exploration of food courts in shopping malls and determinants of consumption patterns in the UK.

How do men respond to fashion advertising? Perspectives from the UK.

Investigating the impact of economic uncertainty and job insecurity during the COVID-19 pandemic on consumer spending habits.

An exploration of online shopping behaviors of men and women in the UK.

Analyzing the impact of cross-cultural advertising on consumer responses and attitudes towards global brands.

An exploration of the perceptions and practice trends for green purchase behavior in the UK- a qualitative study.

Analyzing the influence of mobile app interfaces on consumer engagement and satisfaction in e-commerce.

Exploring the impact of online customer reviews on purchasing decisions in the UK hospitality industry.

Investigating the impact of cognitive dissonance on consumer post-purchase behavior.

An examination of the impact of consumer emotions on brand loyalty: A literature review.

A critical review of the impact of online reviews and ratings on consumer purchasing decisions.

Investigating the effects of consumer skepticism on advertising effectiveness and brand trust.

Analyzing the effects of product packaging design on consumer attention and memory.

The relationship between consumer trust and e-commerce adoption in the UK retail market.

The effect of celebrity endorsements on consumer attitudes and buying behavior in the UK fashion industry.

The role of psychological ownership in shaping consumer preferences and behavior.

Happiness and shopping- exploring the psychological essence behind the cliché through a review of literature.

Do visual aesthetics affect the purchasing behaviour for basic home cleaning items in the UK? A study.

Analyzing the influence of word-of-mouth communication on consumer perceptions of new technology products.

Exploring the role of online shopping and digital platforms in shaping consumer behavior during and after the COVID-19 pandemic.

The effects of brand activism on consumer perceptions and brand loyalty.

The impact of the COVID-19 pandemic on consumer perceptions of safety and hygiene in the hospitality industry.

The influence of green advertising on environmentally conscious consumer behavior.

The effects of transparency in marketing practices on consumer trust and brand loyalty.

What type of consumers consider the price of the product above all else? A mixed methods investigation.

How is social media changing consumption patterns in the UK? An analysis.

The role of social comparison in influencing consumer preferences for luxury products.

A systematic review of the impact of advertising appeals on consumer purchase intentions.

Online shopping behaviors of youth- a comparative study of developing and developed economies.

A meta-analysis of the effectiveness of gamification in influencing consumer engagement and behavior.

Investigating the influence of nostalgia marketing on consumer preferences in the UK confectionery market.

Investigating the effects of informational versus emotional appeals in public health campaigns on consumer behavior.

Analyzing the effects of persuasive messaging on consumer attitudes towards environmental sustainability.

A meta-analysis of research on the influence of scarcity appeals on consumer responses.

There you go. Use the list of research topics in consumer psychology well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing, send us an email at care@dissertationsage.co.uk.