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This post begins with discussing the problem of bias in advertising research done by students. Also, the post contains a list of 9 very good advertising dissertation topics so that marketing students can take inspiration for their dissertation titles. Choose one and mould it to fit your dissertation needs.

Advertising dissertations are a tough subject - not because they take any more time or effort to finish in comparison with any other kind of dissertation reports, but because everybody has an opinion about advertising. So much is said about advertising everyday by so many people that it’s hard to arrive at the task of working out potential advertising dissertation topics without extraordinary bias. With other kinds of marketing dissertations, opinions are usually adopted from scholars but, since it’s an everyday phenomenon, advertising is looked down by consumers even though it benefits them.

In any case, that’s a debate for some other time. Right now, I just want to deliver these great dissertation topics in advertising to you readers. Anybody among you who is going into the dissertation course in marketing can benefit from this list. The topic ideas I list here are specific and interesting with plenty of room for serious questions and research.

So, let’s get to it right away.

Advertising Dissertation Topics List

Consumer perception of advertising: What British adult males think about advertising

Advertising for non-adult consumers: Are children the best target segment?

Frequency of online ads for ASDA: Which factors decide how much is enough?

Pros and cons of comparison advertising: A study of Coca-Cola and Pepsi

The evolution of advertising: How has advertising in Britain changed with the media?

The effect of social constructs in the age of global advertising: How does localisation fit in?

The debate of banning advertisements: Is it a matter of freedom of speech or ethics?

Advertising for tobacco and alcohol: What do British consumers and marketers say?

Do you want a FREE advertising dissertation topic made just for you?

As I was saying in the beginning of this article, you should avoid bias going into research. Advertising research by students is usually affected by this problem. Don’t be one of those people. Keep an open mind when you follow any of these titles into literature and find your research questions.

That also reminds me I should suggest that you don’t use any of these titles as they are. Pick the one you want to use and then change it a bit to create originality and interest for your study.

All the best!



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