99 Marketing Management Dissertation Topics | Research Ideas

Consumer Behavior in Marketing Dissertation Ideas

• Reviewing the effects of pricing strategies on consumer behavior and purchase decisions.
• Examining the role of brand identity and brand personality in shaping consumer preferences.
• The effectiveness of emotional marketing appeals in shaping consumer behavior.
• Evaluating the impact of online reviews on consumer decision-making.
• Investigating the impact of gamification on customer engagement and loyalty: a field experiment.
• Comparing the influence of product quality and brand reputation on consumer purchase decisions in the automotive industry.
• The impact of nostalgia marketing in building emotional connections with consumers.
• Analyzing the effects of game marketing on consumer behavior and purchase intention.
• The role of user-generated content in building brand authenticity and consumer trust.
• The influence of price perception on consumer buying behavior.
• Understanding the impact of digital privacy on consumer behavior.
• Investigating how social proof affects consumer decision-making.

Digital Marketing Strategies Research Proposal Titles

• Exploring the digital marketing tactics of Amazon: a case study on driving e-commerce success.
• The effectiveness of mobile apps in enhancing customer engagement and loyalty.
• Understanding the role of artificial intelligence (AI) in enhancing marketing campaigns and customer experience.
• Analyzing the effectiveness of traditional marketing channels versus digital marketing channels: a comparative study.
• Investigating the influence of green marketing strategies on consumer purchase intentions.
• Assessing the effectiveness of virtual events and webinars as marketing tools during and after the covid-19 pandemic.
• Exploring the impact of chatbots on customer service in digital marketing.
• Examining the role of video marketing in engaging customers.

Social Media Marketing Trends Thesis Research Questions

• Analyzing the social media marketing strategy of Starbucks: a case study on building customer engagement.
• Investigating the impact of social media marketing on brand perception and consumer engagement.
• Examining the impact of user-generated content on social media platforms on brand perception: a quantitative study.
• Analyzing the impact of social media influencer marketing on brand awareness and purchase intentions.
• The role of social media influencers in promoting brands and products in the post-covid era.
• Reviewing the role of social media in shaping consumer behavior: a comprehensive analysis.
• Exploring the effects of social media advertising on youth engagement.
• Examining the effectiveness of hashtag campaigns on brand recognition.

Branding and Brand Management Research Proposal Topics

• Understanding the role of corporate social responsibility (CSR) in consumer perception and brand equity.
• Analyzing the brand positioning and marketing mix of tesla motors: a case study approach.
• Brand management through the alliance with key partners in information securities- an analysis of the UK market.
• Examining the branding strategies of apple inc.: a case study of building brand loyalty.
• The impact of Coca-Cola’s marketing strategies on consumer perception: a case study analysis.
• Comparing the impact of celebrity endorsements versus influencer marketing on brand attitudes and purchase intentions.
• Evaluating the effectiveness of brand storytelling in building emotional connections with consumers.
• Analyzing the role of visual branding in customer retention.

Influencer Marketing and Its Impact Research Paper Ideas

• The role of influencer marketing in the fashion industry: a case study of fashion nova.
• The impact of influencer marketing on consumer purchase behavior: a comparative analysis of different industries.
• Investigating the role of gamification in enhancing customer engagement and loyalty.
• Comparing the influence of emotional versus rational advertising appeals on consumer attitudes and purchase intentions.
• Examining the long-term effects of influencer marketing on brand loyalty.

Marketing Analytics and Big Data Dissertation Research Questions

• The use of big data analytics in marketing: a review of applications and challenges.
• Analyzing the effectiveness of personalization strategies in digital marketing.
• Understanding the impact of supply chain disruptions on marketing management and customer experience.
• Evaluating the role of predictive analytics in improving marketing strategies.
• Assessing the impact of customer data platforms on marketing performance.

Content Marketing Approaches Dissertation Titles

• Reviewing the effectiveness of content marketing in building brand awareness and customer engagement.
• Analyzing the effectiveness of content marketing strategies in generating brand awareness and customer engagement.
• The effectiveness of cross-cultural marketing strategies in global markets.
• Evaluating the impact of storytelling in content marketing on consumer engagement.
• Exploring the role of user-generated content in enhancing brand loyalty.

Search Engine Optimization in Marketing Research Paper Topics

• How do sales support the marketing function of sophisticated information security systems in the UK’s banking industry- primary research.
• Understanding the impact of consumer psychology on pricing strategies.
• Assessing the effectiveness of local SEO strategies for small businesses.
• Investigating the role of keyword optimization in driving website traffic.

Email Marketing Effectiveness Project Research Questions

• The effect of personalized email marketing on customer engagement: an empirical analysis.
• Assessing the role of email segmentation in improving campaign outcomes.
• Investigating the impact of subject lines on email open rates.

Mobile Marketing Tactics Dissertation Examples

• The effectiveness of location-based marketing strategies in targeting local customers.
• Evaluating mobile payment systems and their influence on consumer behavior.
• Analyzing the role of mobile apps in enhancing brand engagement.

E-commerce Marketing Strategies Research Proposal Examples

• The shift from traditional retail to e-commerce: analyzing the long-term implications for marketing management.
• Assessing the customer experience and satisfaction of online shopping platforms: a comparative study of Amazon and Alibaba.
• Investigating the effects of customer reviews on e-commerce sales performance.

International Marketing and Globalization Dissertation Topics

• A case study of McDonald’s localization strategies: adapting to different cultural markets.
• How have challenges in the travel and tourism of politically unstable countries defined marketing?
• Examining the role of cultural adaptation in international marketing strategies.

Market Segmentation and Targeting Hot Topics

• Investigating the factors influencing brand switching behavior among millennials: a cross-sectional survey.
• A comparative analysis of consumer perceptions and preferences for local versus global brands.
• Analyzing the effectiveness of demographic targeting in marketing campaigns.

Product Marketing and Development Thesis Titles

• Examining the resilience and adaptation of small businesses in implementing marketing strategies during the covid-19 crisis.
• Product innovation in consumer goods sectors of multinationals and impact on coopetition- review of the literature.
• Assessing the impact of product design on consumer preferences.

Sustainability and Green Marketing Research Proposal Ideas

• A review of consumer perception and attitude towards green marketing practices.
• A systematic literature review of green marketing across Europe.
• Going green- tracing marketing and supply chains through sustainable channels in the UK.
• Investigating the impact of eco-labeling on consumer buying decisions.

Retail Marketing Trends Dissertation Help

• Examining the relationship between customer satisfaction and brand loyalty: an empirical study in the retail industry.
• Investigating the influence of in-store promotions on customer purchasing behavior.

Customer Relationship Management in Marketing Project Ideas

• A review of customer relationship management (CRM) strategies: key success factors and implementation challenges.
• Analyzing the role of customer relationship management (CRM) in building resilient customer loyalty post-covid.
• Investigating the impact of CRM systems on business performance.

Advertising and Promotional Strategies Research Paper Titles

• The role of emotional appeals in advertising: a critical review of research literature.
• Investigating the effects of product placement in movies and tv shows on consumer behavior.
• Examining the effectiveness of seasonal advertising campaigns on sales.

Pricing Strategies in Marketing Dissertation Titles

• The influence of price discounts on consumer purchase behavior: an empirical study in the e-commerce sector.
• Evaluating the effectiveness of dynamic pricing strategies in online retail.

Sales and Marketing Integration Research Proposal Research Questions

• Marketing management of the private education sector across the UK.

Public Relations in Marketing Research Paper Examples

• The evolution of customer engagement strategies in the hospitality industry post-covid.
• The impact of digital marketing on traditional advertising: a literature review.
• Investigating the role of public relations in crisis management for brands.

Event Marketing and Sponsorship Project Examples

• The success factors of red bull’s experiential marketing: a case study analysis.

Experiential Marketing Dissertation Ideas

• The impact of experiential marketing on consumer engagement and brand affinity.
• Investigating the effectiveness of pop-up events in enhancing brand awareness.

B2B Marketing Research Paper Research Questions

• B2b marketing- analysis of the comparative realities from the UK.
• Investigating the impact of digital transformation on B2B marketing strategies.
• Examining the role of relationship marketing in the B2B sector.

Service Marketing Approaches Project Topics

• The role of customer trust in online shopping: an empirical analysis of e-commerce platforms.
• Assessing the effectiveness of service quality on customer satisfaction in the hospitality industry.
• Exploring the impact of personalized services on customer loyalty in the banking sector.