99 MBA Marketing Dissertation Topics | Research Ideas

Digital Marketing Strategies and Research Proposal Ideas

• The role of emotional branding in consumer decision-making: A study of major consumer goods brands.
• Online community engagement and brand loyalty in the post-COVID digital landscape.
• Analyzing the effectiveness of virtual reality (VR) marketing experiences in engaging consumers and driving sales.
• The impact of Brexit on the marketing strategies of UK-based multinational corporations.

Consumer Behavior and Dissertation Topics

• The rise of telecommuting and its implications on B2B marketing strategies in the post-COVID era.
• The influence of pricing strategies on consumer perceptions of product quality and value.
• Socio-economic variance and purchase decisions: How do British consumers choose among brands?
• The post-COVID consumer: Analyzing shifts in consumer behavior and preferences in the retail sector.

Brand Management and Thesis Research Questions

• The influence of celebrity CEO endorsements on corporate brand image and investor perceptions.
• Brand perception and consumer loyalty in the UK luxury fashion market: A study of leading brands.
• Exploring the effects of gender-based marketing on consumer behavior and brand perception.

Integrated Marketing Communications Research Paper Examples

• The art of market segmentation: Trends from British literature (1900-2017).
• Analyzing sustainability practices in UK-based FMCG companies and their influence on consumer perceptions.
• A systematic review of the impact of social media marketing on brand perception and consumer engagement.

Social Media Marketing Trends and Hot Topics

• Social media influence on brand reputation and consumer engagement: A case study of UK-based companies.
• Leveraging sustainability and social responsibility in post-COVID marketing to rebuild consumer trust.
• The impact of social media influencers on the purchasing behavior of Millennials and Gen Z consumers.

Marketing Analytics and Dissertation Ideas

• The role of marketing analytics in optimizing advertising ROI and campaign effectiveness.
• A comprehensive review of digital marketing trends and strategies in the past decade: Lessons for future marketing approaches.
• A systematic review of the impact of augmented reality (AR) and virtual reality (VR) in marketing and consumer experiences.

Ethical Marketing Practices and Project Research Questions

• The role of ethical marketing in enhancing brand reputation and consumer trust.
• The impact of data privacy concerns on personalized marketing: A review of ethical implications and consumer perspectives.
• MBA marketing and forensic psychology: Investigating the ethical implications of consumer profiling and behavior analysis for a deeper understanding of market dynamics.

International Marketing Strategies Dissertation Titles

• The effect of the COVID-19 pandemic on the luxury fashion industry and its marketing strategies.
• Learning from across the ocean: Comparing marketing strategies of mobile telecom sectors in the UK and USA.
• Exploring the integration of artificial intelligence in marketing automation and its impact on efficiency and personalization.

Product Development and Research Paper Topics

• The role of customer relationship management (CRM) in enhancing brand loyalty for UK-based e-commerce companies.
• Product Customization and its Effect on growth in the Long run: A Case of Dell.
• Does innovation increase customer retention? A Case of children footwear Industry.

Pricing Strategies and Project Ideas

• The pricing problem products available in both the digital and real-life worlds: How much do books cost?
• Assessing the impact of political and social events on brand perception and consumer preferences.
• Analyzing the impact of e-commerce platforms on the traditional retail market and consumer behavior.

Sales Management and Research Proposal Topics

• Assessing the effectiveness of loyalty programs in the hospitality industry and its impact on customer retention.
• The effectiveness of customer-centric marketing strategies in enhancing brand loyalty and advocacy.
• The influence of cultural diversity on marketing strategies in the UK tourism industry.

Services Marketing and Dissertation Research Questions

• Consumer feedback for service quality: How ASDA uses feedback to innovate products.
• The role of customer engagement platforms in enhancing brand-consumer relationships.
• Benefits and downsides of SMS marketing: What do British working women say?

B2B Marketing Approaches Research Paper Titles

• “If you can’t beat them, join them.” How software companies learned to shake hands with the open-source community.
• The impact of Brexit on cross-border e-commerce and marketing strategies in the UK.
• Investigating the role of online communities and user-generated content in shaping consumer opinions and brand perception.

Market Research Methodologies and Thesis Examples

• The evolution of neuromarketing: A critical review of its methodologies and implications for marketing strategies.
• The impact of global economic uncertainty on marketing budgets and resource allocation in multinational corporations.
• A critical review of marketing strategies in the context of crisis management and reputation repair.

Marketing in Emerging Markets Research Proposal Research Questions

• Investigating the effectiveness of product placement in modern television and film content.
• Exploring the effectiveness of loyalty programs in the UK grocery retail sector.
• Exploring the integration of artificial intelligence in marketing automation and its impact on efficiency and personalization.

Relationship Marketing and Dissertation Help

• Exploring the impact of cultural adaptation in advertising on consumer attitudes and preferences.
• The magic of words: How the smartphone industry is growing through word-of-mouth marketing.
• The role of crisis communication and trust-building in post-COVID marketing strategies.

Mobile Marketing Trends and Thesis Ideas

• Mobile marketing and its relationship with consumer loyalty: A study of Uber.
• The impact of mobile advertising on consumer attention and purchase intent.
• A review of mobile marketing strategies and their impact on consumer engagement and loyalty.

E-commerce Marketing Strategies Project Titles

• The role of digital marketing in the UK retail industry: A comparative study of traditional and online retailers.
• The impact of cross-border e-commerce on global marketing strategies and consumer preferences.
• E-commerce acceleration in the post-COVID era: Assessing its impact on traditional retail and consumer behavior.

Advertising Effectiveness Research Paper Ideas

• The influence of word-of-mouth marketing on consumer perceptions and purchase decisions.
• Examining the role of music and sound in advertising and its impact on consumer emotions and brand recall.
• The role of digital transformation in post-COVID marketing strategies: A case study approach.